So Cliché
This project explores the role that architectural renderings play in creating the image of the city of the future. The focus is on the city of Milan and on the society that, according to these renderings, will inhabit it in the not too distant future. We created So Cliché: a guide that explores the different kinds of people (or clichés) that will make up the future Milan, giving users a tool to explore and with which to create their own idea of the rhetoric used in architectural renderings.