Tucano - New products campaign
As visual designer, I collaborated in designing this campaign to launch a new lifestyle-focused line within the Tucano brand. I sought a new and more aspirational image that could position the new line of products on the high end of the market. We decided to shoot both the summer and winter collections at the same location (the Rocca Brivio Sforza in the outskirts of Milan), so that the context could create a fil rouge that tied together the different images. The output has then been used in various outlets, such as brand catalogs, promotional materials, and social media.