Tucano O.D.D.S
Tucano O.D.D.S. is born from the wish of Tucano to expand into the lifestyle sector, creating a separate standalone branch for a high-end clientele that looks for something different than the business backpacks the brand is known for.
Starting from the simple claim “our dreams deserve space” (ODDS for short) i created a visual identity that cuts away from the existing Tucano imagery, creating a world focused on small moments and sensations, seasons and memories. A little world in which the customer can escape through our products.