So Clichè
This project explores the role that architectural renderings play in creating the image of the city of the future. The focus is on the city of Milan and on the society that, according to these renderings, will inhabit it in the not too distant future. So Cliché therefore becomes a guide that explores the different kinds of people (or clichés) that will make up the future Milan, giving users a tool to explore and with which to create their own idea of the rhetoric used in architectural renderings
The website is divided in two main sections, one where the different people populating the renderings are sorted by “clichè” and can be filtered by project and by which position they occupy in the rendered image (foreground, middle ground or background), and the second where all the clichès are listed within their respective category, and each person is highlighted within the render for easier location.
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